The first phase of ticket sales for next year’s Brazil world officially begins today August 20th 2014 and ends on October 10 2013.
Speaking to journalists at the arena de Sao Paolo, venue of the opening match FIFA’s Marketing Director Thierry Weil told journalists a couple of innovations will be introduced during the ticket sales. To buy tickets, fans need to register on the FIFA.com website here
They will register and create a ticketing ID in the process.
(the whole registration process takes about 5 minutes and registered members can create a profile and interact with other football fans).
Fans can now register and book for the tickets they want during the first phase of the ticket sales.
All the requests will be assembled and if requests for particular matches are more than available tickets, a ballot will be held to select people to issue the tickets to.
One of the innovations this year will be that for a small extra fee, FIFA will mail tickets out to fans’ home address wherever they are in the world. The FIFA Marketing director Mr Weil also promised that FIFA will open more ticket centres;
“We learnt some lessons at the Confederations Cup and in order to improve the sales system decided to open more Ticket Distribution Centers, in locations that are easy for people to access,” Weil said. As always, FIFA will give preference to Brazilians who want to buy tickets first.
Mr Weil also presented the ticketing fan guide which he said contained clear and simple instructions concerning the purchase of tickets for the biggest football jamboree on earth.
Asked about the number of people who might want to buy tickets for next year’s competition, Mr Weil said it was difficult to make predictions but personally he thought
“… we will face demand similar to that seen in Germany in 2006, when there were, on average, seven applicants for each ticket,” he said. “But each situation is very specific. In South Africa in 2010, for instance, we sold 1.9 million tickets but the bulk of those were sold during the tournament, just before games, as culturally that’s how tickets are bought there.”
Tickets for the games will be as low as $15 concession tickets to poor Brazilians to $990 dollars for the finals of the competitions.
Only Brazil (host country) Japan, Australia, Iran and South Korea have booked their places for next year’s world cup. 87 teams are still fighting to fill the 27 remaining places. 207 teams in the six football zones (confederations) around the world began competing for places in 2011.